campaign-type

I am going to be presenting Paid Search 101 to a college class this week and prepping for these kinds of presentations always brings to my mind the lessons I can teach them from experience (the big no-no’s of PPC). One of the lessons that comes with experience is having made an error a time […]

Google Broad Match Modifier

I feel a little behind when it comes to the Google Broad Match Modifier Google Adwords match type that has recently rolled out for paid search (but not so recent that I had caught that it was out, or I have literally seen absolutely no buzz about the product). My Google team explained this newer […]

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