Design Vs. Usability - Link Color

I spent some time last month  at the Web 2.0 conference attending sessions about UI, design, user testing and I was focusing on the overall user experience on the web. I am prepping myself mentally for a major overhaul of the websites I am responsible for (luckily I do not need to adjust taxonomy or […]

Setting up a Basic Website User Testing Experience

Why Should I Set up a User Testing Experience? An important stage in website development is to have users test your website. The greatest designers and UI experts can always learn a thing or two about how people really use your website by watching users in action. Most websites have a goal related to  how […]

In my world, online marketing focuses on your website first and foremost and secondarily getting people to come to your website in order to learn about your business and how it fulfills a need that they have. Once they know you can fulfill their need, you want them to complete a transaction, whether that is […]

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