In my world, online marketing focuses on your website first and foremost and secondarily getting people to come to your website in order to learn about your business and how it fulfills a need that they have. Once they know you can fulfill their need, you want them to complete a transaction, whether that is making a purchase, requesting additional information, making a phone call or coming to your physical location.

This means that when you start to focus on online marketing, you need to start first and foremost with your website. Ask yourself these questions:

  • What do I want someone to do when they get to my website?
  • Do I offer the information that they need to decide to do what I need them to do?
  • Do I make it easy for them to complete this task?

If you make it difficult for someone to call you, make a purchase or fill out a form you could be wasting marketing dollars by sending people to your website. The key error that I tend to see on a lot of websites is that they make you work to find out how to contact them or make it difficult to find information. Don’t waste the massive amounts of time it takes to get everything else optimized without fixing your website first!

If you don’t have a website for your business just yet, make sure that you keep in mind that the purpose of the website for your business is to get the website visitor to make an action that helps to make your business money..

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