Understanding Google Paid Search Match Types with Chocolate

Google Adwords offers the choice of three different keyword match types, the match types are phrase, broad and exact match. If you are new to advertising on Google Adwords the match types can be pretty confusing and how you use them really impacts how you maximize your budget. Using the various match types in your […]

Stop Marketing, Start Engaging with Scott Stratten

I had the unique opportunity to attend Scott Stratten’s UnMarketing UnBook tour stop in Salt Lake City. Not only is Scott an amazing speaker but he is also a downright nice guy. The following are my key takeaways from UnMarketing’s UnBook tour stop in Salt Lake City, UT: It is All About Relationships Social Media […]

Where is the ROI in Social Media?

An interesting post on Clickz caught my eye called The ROI of Social Media is Still Zero. One reason that I liked this article is that it is grounded in the day to day reality of people out there in the field managing social media for a business. A lot of people seem to think […]

Search Gets More Social

Google and Bing pulled in tweets on hot topics into their results in the last year. The most recent announcement is that Bing and Facebook have combined forces to offer social results in  Bing searches. This is a permission based event. You have the option to opt in or refuse the combination of results. You […]

In my world, online marketing focuses on your website first and foremost and secondarily getting people to come to your website in order to learn about your business and how it fulfills a need that they have. Once they know you can fulfill their need, you want them to complete a transaction, whether that is […]

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