campaign-type

I am going to be presenting Paid Search 101 to a college class this week and prepping for these kinds of presentations always brings to my mind the lessons I can teach them from experience (the big no-no’s of PPC). One of the lessons that comes with experience is having made an error a time [...]

Design Vs. Usability - Link Color

I spent some time last month  at the Web 2.0 conference attending sessions about UI, design, user testing and I was focusing on the overall user experience on the web. I am prepping myself mentally for a major overhaul of the websites I am responsible for (luckily I do not need to adjust taxonomy or [...]

Google+ For Business

I hate the rants and raves about every new social media channel being the FACEBOOK killer, whether it was Google Wave or some other network or another (I think many people even called Twitter the “Facebook killer.”) I don’t necessarily think that Facebook will always have the pull that it does (look at Myspace). It [...]

Setting up a Basic Website User Testing Experience

Why Should I Set up a User Testing Experience? An important stage in website development is to have users test your website. The greatest designers and UI experts can always learn a thing or two about how people really use your website by watching users in action. Most websites have a goal related to  how [...]

Understanding Keywords in Paid and Organic Search

Keywords are the key component to success in organic and paid search. Keywords may seem simple enough to those of us that live and breath search queries everyday, but the reality is that it really does take a moment to step back and do some keyword research. Sometimes how we assume someone searches isn’t necessarily [...]

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